The First 3 Months of Blogging + What I've Learnt


On 7 October 2017, SPARKLE on darling turned 3 months old. Still pretty fresh in the internet stratosphere for a blog, but these 3 months were a learning curb and a half, so I wanted to share with you from launch until now what I went through during this time being a new blogger and what I learnt blogging in the big world wide web, what I'm still learning and where my future vision lies for SPARKLE on darling.

I want to start by saying (given the name of my blog) that these first 3 months haven't been all SPARKLE at all, there's still been a lot of self doubt, tears and anxiety around what I'm doing, why I'm doing it and if it's all worth it. It's not an easy feat having any kind of social platform or site on the internet, especially when it's for public viewing. It takes a lot of  'I don't care what people think' pep talks to publish content and stay present, to stay true to your path and your vision. I think we sometimes forget that there's a real person with feelings behind the content online, putting it together and questioning their every move before they hit publish. This is something I still struggle with regularly over on my personal Instagram account @chloeawilson, and sometimes here too, but I'm working on it every single day and I don't intend on giving up.

I've learnt that being raw and real in a public space doesn't come easy to anyone, no matter who you are, you have to work hard and not give up, it takes a lot of heart and courage to show up and embrace who you really are.

I work full time so a lot of my personal down time goes into writing and creating content for posts, in saying that I remember reading when I first started working on my blog that you must have content backed up and ready to go when you are blogging in order to be successful. Well, let me tell you that I've missed a couple of weekly posts already from mental and physical exhaustion (eg. sleeping all weekend) and lack of love and inspiration to write, edit and hit publish, hello real life. I originally started posting on Fridays and then realised that this soon became stressful for last minute editing as I work Monday to Friday, so I made the decision within a couple of weeks from launch to move publishing to Sundays. This as much as it was different from my original plan and the fact I knew it would hugely affect my readers stats, for me this was my first smart blogging decision I made as a new blogger because I started enjoying the process all over again.

I've learnt that you can always change the path you are on, that there is no right or wrong way to do 'life', as long as you are enjoying the ride.

I remember hitting publish to launch my blog and not knowing what to expect. I made a pact to myself to go against the grain of my organised personality and keep my blogging experience and SPARKLE on darling as organic as possible. I made the decision to take the stats on the shoulder from the very beginning and write from my heart no matter what, never for the 'numbers'. On the first night SPARKLE on darling had 580 views, since then it has not reached that height, but it has still been a beautifully fulfilling journey as each view, some days there might only be one, is still someone out there finding my blog on the internet and choosing to click on it and read my content (which still feels surreal). When I first started my Instagram account @chloeawilson, I was of the view and still am, that if I inspire just one person or make someone smile, that is success and numbers can never surpass that. It's hard not to compare your online journey though to someone else's success, but for me keeping my online presence organic is what has and will continue to set me apart. I want to be relatable throughout it all, which is another reason why I really wanted to write this particular blog post, I wanted to show that behind closed doors blogging is hard and full of emotion, that these aren't just words on the screen, that every sentence means something to me.

I've learnt that you can't buy authenticity, you have to own it to earn it, and that this in the online world is the most valuable legacy.

Further I would love to share with you some of the stats of where my blog is at. As a brand new sparkling blog it can take a little while to get things moving. It's said it can take from 6 months to up to two years to get regular traction on a blog or site on the internet. There is so much to consider when it comes to SEO (search engine optimisation), plugging it through social media platforms and financially funding advertising on your blog and vice versa. I once again made the choice in the very beginning to keep it as organic and relaxed as possible, following my heart and doing what felt right with my new journey. Being the one and only #girlboss of my blog right now I still have a lot to learn when it comes to all of these and a long way to go, but needless to say I'm pretty proud of SPARKLE on darling and what the future holds.

Here are some of the raw and real statistics from 7 July 2017 until now:

Blog Views on Launch Day 580

Total Blog Views until Present 3000+

Location Viewed 30 different countries from around the world

Email Subscribed Followers 36

Wordpress Reader Blog Post Likes 15

Blog Post Comments 3 (like Instagram I feel like this is one of the hardest stats to grow with passive followers being the majority)

Blog Post Shares 6

Blog Post Count 17 (18 including this one)

Google Ranking Number #1 when searching 'SPARKLE on darling' (stat I'm most proud of!)


I've learnt that if you really want something that you can always make it happen.

On a final note let's talk raw and real for a moment, just because someone is a 'wellness/health/fitness' blogger doesn't mean it comes naturally to them, that they always have made and still make the best choices and follow strict routines. Nobody is born to meditate daily, drink green smoothies when they first wake up or workout regularly for an entire year. People become wellness/health/fitness bloggers because they wanted to make change within themselves, to their bodies and their lives, and then share this with the world from a place of love to inspire others. From personal experience and knowledge I have of some close friends in the same niche, we didn't start here. To be brutally honest I could write a little black book of my past. I've been in some extremely dark and toxic places, but it's because of this, my past, my story, that I found this world of feeling good and learning to look after myself. That's why writing is so important to me, it gives me the opportunity to share my story in the hope that how I deal with everyday life might help others too, hence welcome SPARKLE on darling to my story line.

I've learnt to embrace my past because that is what has lead me to be who I am today, everyone has a chapter one and it never looks the same as the middle, but it's still a crucial part of the story.


I hope you enjoyed this 'behind the screen' update about my blogging journey so far. I know how long it took me to pursue this dream of mine, so writing blog posts like this is my way of giving back to my beautiful readers and hopefully inspiring another aspiring blogger to do the same, to chase their dream of creativity into the online world. I know first hand that it can be extremely daunting at first, and that it takes a lot of hard work and commitment, but I promise you a thousand times over that it's worth it, no matter what, it's always worth following what you know is your truth. You may feel like there are already enough 'bloggers' or creatives out there doing their thing, let me be the first to tell you that that is total rubbish (throw it in the recycle bin), nobody is doing what you will do because nobody is you, and this is your biggest asset. The world needs your SPARKLE.

All my love,