On Wednesday, 29 August 2018, I attended one of Real Women Co's Women in Business workshops, which was Copywriting for Business. I had recently attended another (read it here 'Digital Marketing Workshop Presented by Real Women Co') and absolutely loved it, I was totally in my element at that event, so as soon as one of their Women in Business series workshops tickled my blogging fancy I was all over that early bird Real Women Co member ticket.
This workshop was held at a different location to the previous one I attended. The location was the divine Newstead Studios in Newstead, Brisbane. I arrived to the event about a half hour early as I went straight after work. The sun was beginning to set which made these studios absolutely sparkle from the outside in. I could not wait to go inside and be amongst this beautiful, inspiring space. From the lighting, to the wall creeping plants, once I was inside I was totally in love.
The workshop was based at the front of the studios, in a gorgeously lit space, conference style again with chairs laid out and run alongside a powerpoint style presentation to accompany the content by the guest speaker.
On our chairs we were gifted a Real Women Co tote bag, mine said 'Hustle' which I absolutely love, a Real Women Co notepad and pen to use throughout the workshop and water because when you attend a workshop like this, with a bunch of inspiring and motivated women, you talk, a lot (I do anyway - and I did).
The guest speaker for the workshop was..
Anita - founder of Wordfetti (@wordfetti)
Anita absolutely blew this workshop out of the water (or ink if we want to get wordy). She came with passion and an abundance of knowledge to share with us, including some of her personal copywriting secrets not yet shared which was extremely saucy (secret sauce she called it).
Anita started Wordfetti whilst still in the corporate world, and has since left the corporate field to follow her side hustle full time. Wordfetti is a Copywriting Haus focussed on copywriting, creating brands personal stories, helping businesses with their content strategy, workshops like this and so much more.
If you would like to learn more about Anita and her absolutely flourishing copywriting child Wordfetti, you can do so through their website with all of their links to all of the things www.wordfettigroup.com.
Partway through we were treated to a platter courteous of Miss Bliss Wholefoods, and as usual with anything by Miss Bliss it did not disappoint the tastebuds. It was also a fun way of gathering and networking as we nourished together around it mid workshop.
My favourite key takeaways from the event were..
Copywriting humanises your brand and creates your brand identity, establishes your audience connection and above all makes you stand out
There is a big difference between 'good' copy and 'great' copy, GOOD copy might establish: product features/benefits, your qualifications > GREAT copy will establish: feel, value, what you have to offer (off paper)
Stop following the 'crowd' to establish your version of copy, focus on your brand and audience
Words have a lot of power to create anything you want if used well
Successful copy is audience driven, not self driven
Copy shouldn't just establish what, go deeper into the how and why, people love a personal story
"When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion." - Dale Carnegie
Anita was an absolute pleasure to listen to, learn from and meet. I look forward to connecting again in the future. On the night I also met and connected with a few other likeminded women with big dreams, sparkly passion projects and #BOSSbabe attitudes. When you put yourself out there, you never know who you will meet, which is why I love attending workshops because most likely you will leave with not only knowledge, but new friends and connections to help your dreams flourish too.
Thank you so much once again to the founders of Real Women Co, Jacqui (@therealmissbliss) and Katherine (@kbsugarfree). Katherine hosted this event on her own this time and was an absolute shining star at it as always.
If you would like to know more about Real Women Co or are interested in attending the next Women in Business workshop you can learn more at..
I have said it before and I will say it again, I am so thankful and grateful to have the opportunity to attend events like this and get my baby, my passion project, SPARKLE on darling out there into the world, more and more, little by little in such a personal way. Never doubt the power behind sharing your story and the souls who you tell it to, you never know what it could mean for your journey in the future.
All my love,